Inspired Marketing: Medtronic’s Catherine Slayden on Training Users on Eloqua – Relationship One


Catherine Slayden is the Eloqua Admin for Global IT at Medtronic, a medical device company that is saving lives every two seconds. Catherine shares her experience when it comes to creating a more streamlined training process for Medtronic’s global user base. Prior to this, Catherine was spending over six hours on training tasks a day and it became challenging to manage some of her core work responsibilities. Through this process, Catherine has freed up a lot of her time and she shares some of her key insights on this week’s episode.

Tune in and Get Inspired:

  • Utilizing a education background to develop a 2-tier training program
    • Bringing in an outside agency (us!) to help develop a Functional Training program to teach the basics
    • Medtronic Standards training programing on their brand standards, governance requirements and other regulations
  • Streamlining a process makes life easier for trainees and take parts of training off her place
  • Benefits of real-time cohort training has helped trainees move down the path quicker


Key Takeaways:

[:45] A little bit about Katherine and what she does at Medtronic.
[2:50] Katherine is using five instances of Eloqua to manage all of Medtronic’s business and global regions.
[4:40] With such a small global IT team, and such a large user base, how does Katherine best manage Eloqua access and training?
[9:15] Demand for Eloqua was growing and it was difficult for Katherine to handle on her own. She was spending at least six hours a day just on training.
[11:45] What does the training process look like now?
[16:55] Katherine is so excited about how much time she has gotten back in this more streamlined process.
[19:00] Because of this extra freed time, Medtronic can offer live cohort training. Before, they were only able to offer on-demand training due to limited resources.
[22:10] At the end of the day, it’s all about personalization and relevance.
[22:40] What’s next for Katherine and Medtronic?
[27:10] What inspires Katherine?

Quick Links

Catherine Slayden on LinkedIn


The Inspired Marketing podcast is produced by Relationship One. Our goal is to share real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.

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